I learned yesterday, that technology has developed in leaps and bounds for artists and the "virtual" art gallery of today. I got my first laptop in 2003 and since then have developed my own website and tried to learn as much as I can. The gallery owner suggested various web based ideas for me to pursue. I left there not feeling "shot down", but energized and positive. He is a terrific business person and I am so thankful he took so much time to educate me in other marketing concepts that may work for me in these changing times.
Thursday, July 28, 2011
I had an appointment yesterday with a local art gallery owner. I have spent the last few years doing almost all commission work but have also had the ongoing problem that many artist's have. Where do you market your originals? As much as I love doing commissions, I also enjoy doing art for "myself". In the 80's, I would bring along originals to galleries, but also my various portfolios of work. These consist of photographs and original tearsheets from magazines and companies I did illustration work for. In 2011, I brought along my trusty portfolio, but also my computer. I have all my work available and it can be brought up to see in the blink of an eye! When getting my originals together, I realized that I still have the big portfolios that I have had for 30 years. They have gone with me to more galleries and art shows than I can count. I have done many outdoor shows where my watercolors literally started dripping inside the glass from the heat, or storm winds blew my art off the boardwalk in Ocean City, NJ. I clearly remember trudging through almost a foot of snow one Friday evening to set up an indoor show in PA. Needless to say, it didn't get the best turnout! So, what is an artist to do?
Friday, July 8, 2011
I recently completed a Pastel and Pencil commission for an old high school friend who found me through Facebook. The family I did the drawing for now have a son who owns a beautiful hunter. In high school, I was lucky to have a horse and walked to the barn every day after school. I never participated in high school sports for that reason, horses were my love and still are. My parents would pick me up from the barn, smelling of horses, manure and very happy. There were also those days I was sad and dejected from falling off in a lesson. A few other girls in high school also had horses, and Lori contacted me when she wanted to surprise another friend's family at his graduation. They all have continued the tradition of riding and showing horses. Once horses are in your blood, they are there forever.