The creative journey of an artist inspired by animals and life by the sea

Thursday, July 28, 2011

Times have Changed

I had an appointment yesterday with a local art gallery owner. I have spent the last few years doing almost all commission work but have also had the ongoing problem that many artist's have. Where do you market your originals? As much as I love doing commissions, I also enjoy doing art for "myself". In the 80's, I would bring along originals to galleries, but also my various portfolios of work. These consist of photographs and original tearsheets from magazines and companies I did illustration work for. In 2011, I brought along my trusty portfolio, but also my computer. I have all my work available and it can be brought up to see in the blink of an eye! When getting my originals together, I realized that I still have the big portfolios that I have had for 30 years. They have gone with me to more galleries and art shows than I can count. I have done many outdoor shows where my watercolors literally started dripping inside the glass from the heat, or storm winds blew my art off the boardwalk in Ocean City, NJ. I clearly remember trudging through almost a foot of snow one Friday evening to set up an indoor show in PA. Needless to say, it didn't get the best turnout! So, what is an artist to do?

I learned yesterday, that technology has developed in leaps and bounds for artists and the "virtual" art gallery of today. I got my first laptop in 2003 and since then have developed my own website and tried to learn as much as I can. The gallery owner suggested various web based ideas for me to pursue. I left there not feeling "shot down", but energized and positive. He is a terrific business person and I am so thankful he took so much time to educate me in other marketing concepts that may work for me in these changing times.

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